Has Advertising By CPAs Promoted A Trend Toward Commercialism?
نویسندگان
چکیده
منابع مشابه
Consumers’ attitudes toward advertising by traditional Chinese medicine practitioners
This study investigated consumers’ attitudes toward advertising by traditional Chinese medicine (TCM) practitioners, and how attitudes varied among different demographic groups and user experiences in TCM. A survey using quota sampling was conducted. Altogether 1,039 adults aged 20 or above in Hong Kong filled in an online questionnaire in March 2014. Factor analysis found that attitudes toward...
متن کاملCommercialism in classrooms.
Opinions expressed in commentaries are those of the authors and not necessarily those of the American Academy of Pediatrics or its Committees. Commentaries are not peer-reviewed.
متن کاملTrend in alcohol use in Australia over 13 years: has there been a trend reversal?
BACKGROUND Skog's collectivity theory of alcohol consumption predicted that changes in alcohol consumption would synchronize across all types of drinkers in a population. The aim of this paper is examine this theory in the Australian context. We examined whether there was a collective change in alcohol use in Australia from 2001 to 2013, estimated alcohol consumption in non-high risk and high r...
متن کاملDesigning the Attitude toward Advertising Model through Mobile Social Networks
The aim of this research is to help advance a better understanding of digital advertising innovation adoption, consumer acceptance of customized advertising, and the influence of customized advertising on product purchase intent via a mobile social network. To this end, two types of questionnaires, including an open questionnaire filled up by 16 experts and university professors was designed to...
متن کاملSchool commercialism and adolescent health.
Commercial activities in public schools are examined in light of growing concern over increasing rates of childhood obesity. The work and findings of the Education Policy Studies Laboratory, which documents school commercialism through media references, is detailed. Alongside evidence of increased commercialism, including activities that promote the consumption of unhealthful beverages and food...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Applied Business Research (JABR)
سال: 2011
ISSN: 2157-8834,0892-7626
DOI: 10.19030/jabr.v10i2.5943